Domain

b.purenn.com is defined as the main name of the website.

bpurenn.com is secondary and is not used publicly. It is active only when entered manually in an Internet browser without a dot after B. It provides an automatic redirect to b.purenn.com

Product naming

Product names are created as laconic and direct as possible, preferably using one word to describe main functionality. Second line gives wider description of product type (e.g.soap) and aroma (with green tea aroma).

Product catalogue layout

Design template of A4 product catalogue. Made for use with B2B clients. Template uses product photo on specific colour block combined with main information of product.

Stand design

Off trade product stand should be made from eco-friendly/recycled cardboard materials. Size can be adjusted according to the space available. Stand should be in brand color with logo on top and slogan on both sides. If stand displays all product assortment larger bottles must be placed on lower shelves.


Brand logo and products should be the most significant elements in the stand. When possible, each product should be displayed on the individual shelf to highlight product colours. Exhibition stand must represent and include main brand statements - brand slogan, message and essence. All texts should use defined brand fonts.

OFF TRADE PRODUCT STAND

EXHIBITION STAND

Social media

B. Purenn social media content is divided into 3 themes - PRODUCT (description, details, use, uniqueness), SALES (prices, sales, where to buy) and BRAND (brand explanation, message, mission,slogan).


Two main principles for Instagram posts should be fullfilled. Firstly, post photos should use 4:5 proportion instead of 1:1 to have more feed space. Sencondly, when possible, post should include more than one photo (creating a photo carousel) to give extra interaction.

B. Purenn PRODUCT posts should use product photo on specific colour block combined with the ingredient photo, use/mood photo or catchy phrase. To have solid look into account, best way is to make serie of 3 posts on particular product.

B. Purenn BRAND posts should represent brand statements using brand message, mission and slogan texts on either b&w or violet coloured photos.

B. Purenn SALES content should use stories to avoid overcrowed look for post grid.